Alicantehirecar Alicante · Alicante, Spain
Privacy Policy
This Privacy Policy explains how we collect, use and protect your personal data when you use our car hire comparison service for Alicante and the wider Costa Blanca. We are committed to handling your information openly and in line with the EU General Data Protection Regulation (GDPR).
Who we are and our role
Alicantehirecar Alicante operates an online platform that helps travellers compare and book car hire in Alicante and across the Costa Blanca in Spain. We are a comparison and booking facilitation service, not a car rental company. When you reserve a vehicle, the rental contract is concluded directly between you and the chosen supplier; we connect you to that supplier and pass on the details needed to confirm your booking. For the personal data we collect through this website, Alicantehirecar Alicante acts as the data controller. The supplier who provides your vehicle is a separate, independent controller for the data it uses to fulfil and manage your rental.
What data we collect
We aim to collect only what we genuinely need to show you relevant deals in Alicante and to pass a booking to a supplier. The categories of data we handle are set out below.
| Category | Examples | Why we hold it |
|---|---|---|
| Search details | Pick-up and drop-off location, dates and times, driver age | To return live availability and accurate prices |
| Booking and contact data | Name, email address, flight number, booking reference | To create and confirm a reservation with the supplier |
| Technical and usage data | IP address, browser type, pages viewed, device data | To keep the site secure, measure traffic and fix faults |
| Communications | Emails and messages you send to our support team | To answer questions and resolve any booking issues |
We do not ask for or knowingly store payment card numbers on this website, and we do not deliberately collect special-category data (such as health or biometric data). Please share only the information that is needed to complete your enquiry.
Lawful bases for processing
Under the GDPR we rely on the following grounds, depending on the activity:
- Performance of a contract — to take the steps you ask for before and during a booking, such as passing your details to a Spain supplier.
- Legitimate interests — to run, secure and improve our comparison service, prevent fraud and understand which Alicante routes and car classes travellers search for, balanced against your rights.
- Consent — for non-essential cookies and any optional marketing messages, which you can withdraw at any time.
- Legal obligation — where we must keep records to meet Spanish or EU legal and accounting requirements.
How we use your data
We use the data above to show live availability and transparent prices for Alicante, to forward a chosen reservation to the supplier, to send you booking confirmations and service messages, to respond to your enquiries, to keep the platform secure and working, and to analyse anonymous or aggregated trends so we can improve the deals we surface along the Costa Blanca. We do not sell your personal data, and we do not make automated decisions that produce legal effects about you.
Sharing with suppliers and partners
To complete a booking we share the relevant booking and contact details with the car hire supplier you select and, where applicable, with the reservation technology partner that powers the live search and booking widget on this site. These parties use your data to confirm, deliver and support your rental. We may also share limited data with trusted service providers acting on our behalf — such as hosting, email delivery and analytics providers — who are bound by contract to protect it and use it only on our instructions. We may disclose data where required by law or to protect our legal rights.
Cookies
Like most websites, we use cookies and similar technologies to keep the site working, remember your search preferences and measure how the platform is used. You can control non-essential cookies through your browser and through any consent controls we provide. For full details of the specific cookies we use and how to manage them, please see our Cookie Policy.
International transfers
Your data is primarily processed within the European Economic Area (EEA). Some of our service providers or suppliers may process data outside the EEA. Where that happens, we take steps to ensure an adequate level of protection — for example by relying on a European Commission adequacy decision or by putting in place Standard Contractual Clauses — so your information continues to be protected to GDPR standards.
How long we keep your data
We keep personal data only for as long as it is needed for the purpose it was collected. Booking-related data is retained for the period required to support your rental and to meet legal, tax and accounting obligations in Spain. Technical and analytics data is generally kept for a shorter period in identifiable form. When data is no longer needed, we delete it or anonymise it so it can no longer be linked to you.
Your rights under the GDPR
Because we serve customers in Alicante and across the EU, you have strong rights over your personal data. You can ask us to:
Access
Confirm what data we hold about you and get a copy of it.
Rectification
Correct data that is inaccurate or out of date.
Erasure
Ask us to delete your data where there is no legal reason to keep it.
Object & Restrict
Object to, or limit, processing based on our legitimate interests.
Portability
Receive data you gave us in a structured, machine-readable format.
Withdraw consent
Withdraw consent for cookies or marketing at any time, without affecting past processing.
To exercise any of these rights, contact us using the details below. We will respond within the timeframes set by the GDPR and may need to verify your identity first.
Frequently asked privacy questions
No. We never sell your personal data. We share it only with the car hire supplier you choose and with trusted providers who help us run the platform, and only as described in this policy.
For the data collected on this website, Alicantehirecar Alicante is the controller. Once your booking is passed to the supplier in Alicante, that supplier becomes an independent controller for the data it uses to deliver your rental, under its own privacy policy.
Email us with your request and enough detail to identify your enquiry or booking. We may ask a few questions to verify your identity, then handle the request within the GDPR timeframes and confirm the outcome to you.
Keeping your data secure
We use appropriate technical and organisational measures — including encrypted connections, access controls and provider due diligence — to protect your data against loss, misuse and unauthorised access. No online service can be guaranteed completely secure, but we work to keep the risks low and to act quickly if anything goes wrong.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our service, technology or the law. The latest version will always be published on this page, so please check back when you book your next car in Alicante.
Contact us and complaints
If you have any questions about this policy, want to exercise your rights, or wish to make a complaint about how we handle your data, please get in touch:
You also have the right to lodge a complaint with a supervisory authority. In Spain, this is the Agencia Espanola de Proteccion de Datos (AEPD). We would, however, appreciate the chance to resolve your concern directly first.